Your headline is the single most important part of your ad. The headline will make - or break - your ad. If your headline is boring, dull, or - worse - non- existent, you would not make the sale or even get a sign-up to your list.

And the headline has always been the toughest part to write. First thing you need to understand is that your head line should be crafted in such way to do one task... get your emails opened.

You have about 1 second to get your visitor's attention. If you fail to do that, the visitor will click other emails that caught his/her attention.

Now you ask, "How do I grab my visitor's attention quickly in order to spend more time to my site?" You need to have a headline that will "hook" your visitor into wanting to read more.

Do you read newspapers or magazines? In fact the most successful magazines on the news-stand are the ones with the best headlines on the cover.

Likewise, the most successful emails are the ones with the best headlines.

Still, the headline has always been the toughest part to write. But I found an excellent resource for writing great headlines called Subscriber Seduction Secrets. This 27 page ebook offers a bunch of proven ways to seduce your subscribers into not only opening your email... but also gives you tips and tricks into seducing them into buying your product.

However, I found the section devoted to writing seductive headlines most informative because of the proven examples of headlines that work. The eBook also explains the psychology behind each headline, what people are thinking when they see your headline and why they will click on your ad.

As a test, I became an affiliate for Subscriber Seduction Secrets. Then I used one of the headlines given as an example to actually sell the eBook. And guess what... it worked!

I sent an email with one of the recommended headlines from Subscriber Seduction Secrets to a small subscriber list and made 10 sales!

The best part about the eBook is that you can read it in about 30 minutes (since it's only 27 pages long) and then start applying the examples immediately.

Further, there is alot more to this eBook than getting your emails opened.

It's also about how to make money from your current list of subscribers. There are sections on:

- How to pre-sell your product

- Customer/Subscriber Only Incentives

- Using Testimonials in your emails

- How to make Limited Offers in your email

- How to use F.A.Q. in your emails

What I like about the eBook is that most of these sections are no longer than a page or 2. The material is direct and straight to the point. No long drawn out explanations... just a bunch of great examples to help you get your email open, ideas on what to write in the body of your email and how to get your subscribers to buy.

And all of this is contained within 27 pages.

All in all, this is a good eBook that shows you how to use simple headlines to get your ads opened and then how to write emails to seduce your subscribers into buying your product.

Russell Carter

Russell Carter is editor of the Affiliate Cash Secrets Blog

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